Persol was founded in Turin, Italy in 1917. The name "Persol" is derived from the Italian phrase "Per il sole," which means "For the sun." The brand initially began by producing eyewear for pilots and sports drivers but over time, their products have become popular among a wider audience. Their iconic silver arrow is typically placed on the temples and it's one of Persol distinctive traits. The brand offers a wide range of statement-making designs. Persol is also committed to sustainability: in fact the brand has implemented a number of environmentally-friendly initiatives, including using recycled materials in their products and reducing their carbon footprint.