The 100% brand has been synonymous with motocross Americana since the 80s, when the popular logo graced the factory racing equipment of the biggest names in motocross. Today, the brand has grown exponentially and has gained international recognition in various disciplines: Motocross, Downhill, BMX, and more. The brand inspires an entire generation of talents to give their best both in competition and in everyday life, with its emblematic slogan: "How much effort do you give?"